The import of personal deodorants and antiperspirants to the US is projected to grow steadily from 25.358 million kilograms in 2024 to 27.557 million kilograms by 2028. This indicates a consistent year-on-year growth in volume.
In 2023, the import volume stood at approximately 24.8 million kilograms. Thus, starting in 2024, we observe an upward trajectory with an annual growth rate around 2.17% over the forecast period. This growth is indicative of increasing demand and market expansion, possibly driven by consumer trends towards personal grooming and hygiene.
Future trends to watch for include innovations in product formulations focusing on sustainability and natural ingredients, along with potential shifts in consumer preferences influenced by cultural and demographic changes.
