The UK market for women's or girls' briefs and panties made from knitted or crocheted textiles experienced fluctuations from 2013 to 2023. In 2023, the market was valued at 217.67 million. Over this period, growth saw various trends, with a notable peak increase of 9.23% in 2016. However, declines were observed from 2017 onwards, marking a sharp decrease in 2020 by 16.06%. The recent years culminating in a CAGR of -2.13% from 2019 to 2023 indicate a shrinking market value leading up to 2023.
Future trends to watch for:
- A focus on sustainable materials could drive consumer interest.
- The growing influence of online retail and digital marketing strategies.
- Potential for innovation in product design and comfort.
- Increasing awareness of inclusive sizing and diverse marketing.
