The import of personal deodorants and antiperspirants into the UK is expected to see a steady increase from 2024 to 2028, with volumes forecasted to grow annually, reaching 41.051 million kilograms by 2028. In 2023, the actual import volume stood at 37.1 million kilograms, indicating a positive upward trajectory.

Year-on-year, the import volume is forecasted to grow by approximately 2.2% to 2.5%, with a compound annual growth rate (CAGR) of around 2.5% over the five-year period from 2024 to 2028. This highlights a stable demand for these products in the UK market.

Key future trends to watch for:

Consumer preferences shifting towards eco-friendly and sustainably sourced products potentially influencing import patterns.
Growing impact of economic and trade policies on international trade, affecting sourcing and import strategies.
Evolving competition from local brands and imported premium products shaping market dynamics.