The personal deodorants and antiperspirants market value per capita in Kazakhstan steadily declined from 2013 to 2023, reaching $2.51 in 2023, a drop from $3.44 in 2013. Recent years (2022 to 2023) saw a modest decrease of 1.95%, compared to a slight 0.75% from 2021 to 2022. The five-year period CAGR (2019-2023) shows an average annual decline of 1.52%, highlighting a consistent downward trend.
Future trends to watch include changes in consumer preferences towards natural products, economic shifts affecting disposable income, and potential market recovery strategies targeting younger demographics and digital marketing integration.
