The underwear market in Greece has experienced fluctuations over the past decade, reaching 94.508 million in volume by 2023. Between 2013 and 2023, the market saw periods of growth and decline, with notable drops from 2016 to 2020, followed by recovery in 2021. The recent growth was modest, with a negligible 0.28% increase from 2022 to 2023. The five-year CAGR stands at 0.44%, indicating a relatively stagnant market. Year-over-year variations reflect volatile consumer behavior, with past market contractions offset by occasional rebounds.
Future trends to monitor include the potential impact of sustainable fashion movements and e-commerce growth, which could drive changes in consumer purchasing patterns. Additionally, economic factors and demographic shifts might influence overall market dynamics.
