In 2023, sales of men's and boys' nightwear, robes, and knit underwear in the US stood at $83.75 million. Forecasts for the period 2024 to 2028 indicate a consistent decline, with a year-on-year decrease reflecting a pattern of diminishing demand: 2024 (-1.47%), 2025 (-1.55%), 2026 (-1.54%), 2027 (-1.54%), and 2028 (-1.53%). The compound annual growth rate (CAGR) from 2023 to 2028 is estimated at -1.55%, highlighting a steady contraction in the market.
Future trends to watch for include:
- An increasing focus on sustainability, with consumers prioritizing eco-friendly materials and production processes.
- Technological innovations in fabric, offering enhanced comfort and functionality.
- Shifts in consumer behavior towards athleisure and multipurpose apparel.
- Potential market stimuli from emerging fashion trends or economic factors.
