From 2013 to 2023, the underwear market size volume per capita in Croatia exhibited a mixed trend. After fluctuating initially, there was a noticeable increase post-2018, reaching 13.89 units per capita in 2023. The market saw some growth and decline phases, with a dip observed around 2015-2016 followed by a notable upward trend peaking in 2021. Year-over-year changes indicate substantial variability, reflecting market adjustments and consumer behavior changes.

Future trends to watch for:

Potential steady growth influenced by increasing fashion consciousness and economic stability.
Shifts in consumer preferences favoring sustainable and innovative fabrics might drive new market segments.
Digital transformation in retail could significantly impact sales channels and consumer reach.