From 2013 to 2023, the men's and boys' underpants and briefs market in Estonia showcased moderate fluctuations in per capita volume, reaching 0.72 units in 2023. Notably, the market experienced an upward trajectory since 2015, with a Compound Annual Growth Rate (CAGR) of approximately 3.94% over the last five years.

Recent year-on-year growth was marked, with a 1.43% increase from 2022 to 2023.

Future trends to watch for include:

Potential changes in consumer purchasing behavior post-2024, driven by evolving fashion trends or economic factors.
The impact of sustainable and eco-friendly textile initiatives on market dynamics.
Influence of demographic shifts and lifestyle changes on demand patterns.