The Personal Deodorants and Antiperspirants market size per capita in Russia has seen a declining trend from $4.44 in 2013 to $2.34 in 2023, indicative of a steady decrease over the last decade. The yearly changes reveal fluctuations, with a notable drop from 2013 to 2015, followed by a more stable decline thereafter. Specifically, in 2022 and 2023, year-on-year changes were negative, illustrating a persistent downward trend. The CAGR over the last five years also signals continued contraction in market size value, averaging a decrease annually.

Future trends to watch for include:

A shift towards natural and eco-friendly products, which may influence purchasing behaviors.
Potential increases in disposable income, which could reverse the downward trend.
Impact of emerging local brands challenging international players in the market.