The turnover in the retail sale via mail order houses or via internet sector in Poland has seen significant growth from 2013 to 2023, increasing from 11.48 billion Zloty to 67.34 billion Zloty.
Year-on-year, the sector witnessed substantial growth, particularly notable in 2015 (27.31%) and 2020 (39.77%), with the highest growth occurring in those years. Over the last two years leading up to 2023, there was a 16.11% increase from 2020 to 2021, followed by a slight slowdown in growth to 17.45% in 2022 and 14.71% in 2023.
The Compound Annual Growth Rate (CAGR) over the last 5 years was 20.25%, demonstrating robust ongoing expansion. Looking ahead, the forecasted 5-year CAGR is 7.56%, predicting steady yet moderated growth with an overall increase of 43.94% by 2028.
Future Trends to Watch For:
• Increasing consumer confidence and preference for online shopping
• Technological advancements in logistics and delivery systems
• Growth in mobile commerce and integration with social media platforms
• Expansion of omnichannel retail strategies by traditional retailers entering the online market
• Potential impact of regulatory changes and data privacy concerns
