The Croatian Cereal Groats and Meal (excluding Wheat) market has experienced a consistent decline in per capita consumption from 2013 to 2023, dropping from 9.24 kg to 2.1 kg. The year-on-year variation shows a consistent decline, with notable decreases over the past two years of 18.6% in 2022 and 21.05% in 2023. The compound annual growth rate (CAGR) over the last five years is -16.05%, reflecting a clear downward trend in consumption.
Future trends to watch for:
- Potential market stabilization or rebound as health trends might drive demand for alternative grains.
- The impact of economic factors and consumer preferences on the recovery of per capita consumption.
- Influence of government policies or subsidies towards promoting diverse cereal consumption.