The UK Personal Deodorants and Antiperspirants market reached $17.43 per capita in 2023. The market experienced fluctuations from 2013 to 2023, with peak values in 2014-2015, followed by a general decline until 2020. However, a recovery trend is evident from 2021 onwards. Year-on-year, the market grew by 3.5% in 2023, following a 3.07% increase in 2022. Over the last five years, the Compound Annual Growth Rate (CAGR) stood at approximately 1.6%, demonstrating a moderate rate of growth.
Future trends to watch:
- Increasing consumer demand for eco-friendly and organic personal care products.
- Potential market growth given rising awareness and prioritization of personal hygiene.
- Impact of digital marketing and influencer endorsements on consumer preferences.
- Shifts in consumer purchasing behavior towards online shopping channels post-pandemic may continue to influence market dynamics.
