Key Market Indicators
New Zealand's daily smoking rates among individuals aged 15 and older are projected to decline significantly by 2028. According to recent data, the percentage of daily smokers is expected to drop to 5% by that year, down from approximately 8% in 2023. This represents an annual compound annual growth rate (CAGR) decrease of 6%. The downward trend is not new for New Zealand. Since 1981, the country has seen a substantial reduction in daily smoking rates, with a year-on-year decline of over 10%. This consistent decrease highlights the effectiveness of ongoing public health initiatives and changing social attitudes towards smoking.
