Key Market Indicators
British tobacco consumption is projected to decline significantly over the next five years. By 2028, only 9% of individuals aged 15 and older are expected to be daily smokers, a notable drop from the 11.6% recorded in 2023. This represents a year-on-year decline of approximately 4 percentage points. The trend of decreasing tobacco use is not new. Since 1965, the number of daily smokers in Britain has fallen by an average of nearly 7 percentage points annually. The continued decline suggests ongoing public health efforts and changing societal attitudes towards smoking are having a lasting impact.
