Key Market Indicators
Italy's tobacco consumption among individuals aged 15 and older is projected to drop slightly to 18.7% by 2028, down from 18.9% in 2023. This decline represents an average annual decrease of 0.1 percentage points. Historically, since 1995, the demand for tobacco in Italy has been falling at an average rate of 0.3 percentage points per year. Meanwhile, Italian tobacco production is expected to see a more significant decline. The country's output is forecasted to plummet to approximately 15,000 metric tons by 2028, a significant decrease from the current level of around 31,000 metric tons in 2023. This translates to an annual compound growth rate (CAGR) of -11.4%. Since 1966, Italy's tobacco supply has been on a persistent downward trend, decreasing by an average of 9.1% per year. In the global context, Italy ranked 20th in tobacco production in 2023, with Guatemala leading at 30,800 metric tons. India, Brazil, and Zimbabwe held the second, third, and fourth positions, respectively.