Key Market Indicators
Dutch tobacco consumption is projected to decline significantly over the next few years. By 2028, only 11 percent of individuals aged 15 and older are expected to be daily smokers, a notable drop from the current figure of 13 percent in 2023. The average annual reduction in daily smokers is anticipated to be around four percentage points. This decline reflects a continuing trend observed since 1971, during which the number of daily smokers in the Netherlands has decreased by approximately three percentage points each year.
