Key Market Indicators
In 2023, Estonia saw a notable decline in tobacco consumption among its population aged 15 and older. The percentage of daily smokers in this age group fell to approximately 15.5%, down from 15.9% in 2022. This represents a 2.5-point decrease from the previous year. This reduction is part of a longer-term trend. Since 1995, the demand for tobacco in Estonia has consistently declined, with an average annual decrease of about 2.1 points. The sustained drop in smoking rates reflects ongoing public health efforts and shifting social attitudes towards smoking in the country.
