Key Market Indicators
Finnish tobacco consumption is projected to drop significantly in the next five years. By 2028, the percentage of individuals aged 15 and older who are daily smokers is expected to decline to 10%, down from the current 11% in 2023. This represents an annual reduction of approximately 2 percentage points. The trend is not new. Since 1983, Finland has seen a steady decrease in its smoking population, with an average annual decline of 4 percentage points. This long-term downward trajectory highlights the effectiveness of public health campaigns and smoking cessation programs in the country.
