Key Market Indicators
Finnish advertising revenue is projected to hit €1.72 billion by 2028, up from €1.69 billion in 2023. This marks a modest annual growth rate of 0.2%. However, the Finnish advertising market has faced challenges over the past decade, with an average annual decline of 0.3% since 2013. In 2023, Finland ranked 18th in advertising revenue, trailing Portugal, which posted similar earnings of €1.69 billion. Leading the European market were Germany, Spain, and France, occupying the second, third, and fourth positions, respectively.