Key Market Indicators
Greek advertising revenue is projected to climb to €1.3 billion by 2028, from its current level of €1.28 billion in 2023, marking an average annual growth rate of 0.3%. This modest growth comes after a decade-long trend where the market saw a yearly increase of 1.1%. In 2023, Greece secured the 20th position in the European advertising market. Notably, Hungary surpassed Greece with an identical revenue of €1.28 billion. Leading the regional rankings were Germany, Spain, and France, occupying the second, third, and fourth spots respectively.
