Key Market Indicators
Croatian advertising revenue is projected to hit €856 million by 2028, marking a steady increase from the €793 million recorded in 2023. This growth represents an average annual rate of 1.1%. Since 2013, the Croatian advertising market has experienced a year-on-year growth rate of 3.6%. In the 2023 rankings, Croatia held the 23rd position, with Cyprus narrowly ahead at the same revenue level of €793 million. Leading the European advertising market, Germany, Spain, and France secured the second, third, and fourth spots, respectively.
