Key Market Indicators
Bulgarian advertising revenue is projected to decline to €491 million by 2028, down from €527 million in 2023. This represents a year-on-year compound annual growth rate (CAGR) decrease of 1.1%. The Bulgarian market has been experiencing a consistent downward trend since 2013, with a 3% annual decline. In 2023, Bulgaria ranked 27th in advertising revenue, overtaken by Latvia, which reached €527 million. Germany, Spain, and France held the second, third, and fourth positions in the ranking, respectively.
