Key Market Indicators
Bulgarian advertising revenue is set to fall by an average of 1% year-on-year, reaching €535.9 million by 2026. This continues a downward trend that began in 2013, when the market saw a 1.2% year-on-year decrease. Croatia overtook Bulgaria in 2021, with €559.6 million in advertising revenue. Germany, Spain and France took the top three spots in the ranking, respectively.