Key Market Indicators
Estonian advertising revenue is projected to hit €562 million by 2028, up from €485 million in 2023. This marks an average annual growth rate of 2.3%. Over the past decade, the Estonian market has experienced a steady annual growth rate of 4.3%. In the 2023 rankings, Estonia placed 29th. Serbia narrowly edged out Estonia with an equivalent revenue of €485 million. Leading the rankings, Germany, Spain, and France secured the second, third, and fourth spots, respectively.
