Key Market Indicators
Hungarian advertising revenue is projected to decline slightly over the next five years, reaching approximately €1.62 billion by 2028, a modest decrease from the €1.64 billion estimated for 2023. This represents an average annual decline of 0.1%. Since 2013, Hungary's advertising market has experienced an average yearly contraction of 0.8%. In the 2023 rankings, Hungary was positioned at 19th place. Finland surpassed Hungary with advertising revenue also at €1.64 billion. Leading the European advertising market are Germany, Spain, and France, securing the second, third, and fourth positions respectively.
