Key Market Indicators
Czech advertising revenue is projected to decline significantly over the next five years, reaching approximately €1.4 billion by 2028. This represents a sharp drop from the €2.7 billion recorded in 2023, translating to an average annual decrease of 9.7%. Since 2014, the Czech market has experienced a consistent downturn, with an average annual decline of 7.6%. In 2023, the Czech Republic ranked 12th in advertising revenue, with Switzerland slightly ahead at €2.7 billion. Germany, Spain, and France secured the second, third, and fourth positions, respectively, in the revenue rankings for the same year.
