Over the past decade, the personal deodorants and antiperspirants market in Bulgaria has demonstrated fluctuations in its market size. In 2023, the market stood at 33.732 million USD. Between 2013 and 2016, the market showed some growth fluctuations, peaking in 2016. However, since 2017, the market has generally experienced declines with temporary recoveries, most notably a resurgence in 2021. Year-on-year variations highlight a decline of 0.18% in both 2022 and 2023, while the last five years show a compound annual growth rate (CAGR) of -0.19%, indicating a stagnating market trend.
Future trends to watch for include potential market stabilization or growth driven by product innovations catering to changing consumer preferences for natural ingredients, and increased awareness regarding personal hygiene. Monitoring demographic changes and consumer spending trends will be crucial for market forecasting.
How does Bulgaria rank in Personal Deodorants and Antiperspirants Market Size Value?
| # | 59 Countries | US Dollars | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 United States | 2,091,500,000 | 2023 | +0.93% | +0.98% | View data |
| 2 | 2 United Kingdom | 1,026,800,000 | 2023 | +1.06% | -1.85% | View data |
| 3 | 3 Germany | 779,790,000 | 2023 | -0.32% | -0.98% | View data |
| 4 | 4 France | 675,390,000 | 2023 | -0.52% | -1.07% | View data |
| 5 | 5 Spain | 454,760,000 | 2023 | +1.84% | -1.19% | View data |
| 44 | 44 Croatia | 42,992,000 | 2023 | -2.81% | -3.07% | View data |
| 45 | 45 Finland | 35,482,000 | 2023 | -2.51% | -4.11% | View data |
| 46 | 46 Bulgaria | 33,732,000 | 2023 | -0.18% | -0.19% | |
| 47 | 47 Lithuania | 21,625,000 | 2023 | +2.25% | +1.32% | View data |
| 48 | 48 Slovenia | 21,024,000 | 2023 | -4.35% | -3.89% | View data |
