In 2023, the European personal deodorants and antiperspirants market displayed varying trends across countries. Spain led with a market share valued at 24.72 Euros, experiencing a year-on-year decrease of 3.97%. Romania and Austria, valued at 17.29 and 14.71 Euros, showed modest growth at 1.62% and 1.05%, respectively. Greece and Belgium encountered declines of 2.77% and 4.9% year-on-year, respectively, while countries like Lithuania and Slovenia grew at 3.06% and 1.75%. Overall, the market reveals a mix of moderate growth and contraction across various nations.
Future trends in this market are likely to be driven by:
- Increased consumer preference for sustainable and natural ingredients.
- Expansion and innovation in product categories focusing on niche markets.
- Technological advancements, including smart deodorant technology.
- Digitalization and online retail growth enhancing product accessibility.
Top countries in Personal Deodorants and Antiperspirants Market Size Value Share by Country (Euros)
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Spain | 24.72 | 2023 | -4.25% | -3.97% | View data |
| 2 | 2 Romania | 17.29 | 2023 | +4.3% | +1.62% | View data |
| 3 | 3 Austria | 14.71 | 2023 | +3.51% | +1.05% | View data |
| 4 | 4 Greece | 8.77 | 2023 | -1.34% | -2.77% | View data |
| 5 | 5 Belgium | 8.01 | 2023 | -4.37% | -4.9% | View data |
| 6 | 6 Croatia | 6.23 | 2023 | +1.83% | +0.97% | View data |
| 7 | 7 Bulgaria | 6.15 | 2023 | +5.43% | +0.75% | View data |
| 8 | 8 Finland | 5.49 | 2023 | -0.12% | -1.78% | View data |
| 9 | 9 Lithuania | 3.34 | 2023 | +3.48% | +3.06% | View data |
| 10 | 10 Slovenia | 2.9 | 2023 | +2.67% | +1.75% | View data |
