In the Personal Deodorants and Antiperspirants market in Portugal, the per capita value has seen a downward trend from 2013 to 2023. The value decreased from $10 in 2013 to $7.54 in 2023. The market fell consistently since 2016, marking a significant decline towards $7.54 in 2023.
Notably, a substantial decrease occurred from 2017 onwards, with the most significant year-on-year decline in 2022 and 2023. The last five years saw an average annual decrease, illustrating a negative compound annual growth rate (CAGR) for 2019-2023.
Future trends to watch for include potential market stabilization or further decline, possibly driven by shifts in consumer preferences towards natural or multifunctional products, impacting traditional deodorant and antiperspirant categories.
| # | 56 Countries | US Dollars Per Capita | Last Year | |||
|---|---|---|---|---|---|---|
| 1 | 1 United Kingdom | 17.43 | 2023 | View data | ||
| 2 | 2 Ireland | 15.07 | 2023 | View data | ||
| 3 | 3 Uruguay | 14.88 | 2023 | View data | ||
| 4 | 4 Israel | 14.56 | 2023 | View data | ||
| 5 | 5 Chile | 13.8 | 2023 | View data | ||
| 25 | 25 Lithuania | 8.31 | 2023 | View data | ||
| 26 | 26 Guatemala | 8.08 | 2023 | View data | ||
| 27 | 27 Portugal | 7.54 | 2023 | |||
| 28 | 28 Nicaragua | 7.31 | 2023 | View data | ||
| 29 | 29 Australia | 7.27 | 2023 | View data | ||
