In 2023, the European Personal Deodorants and Antiperspirants market saw varied trends across different countries. Spain led the market with a value of 73.009 million euros, although experiencing a decline of 3.97%. Romania and Austria showed modest growth with increases of 1.62% and 1.05%, respectively. Conversely, Greece and Belgium encountered declines, with Belgium showing a more substantial drop of 4.9%. Positive growth was also recorded in Lithuania and Slovenia with increases of 3.06% and 1.75%, respectively.
Future trends to watch include a growing focus on natural and eco-friendly products, likely to influence purchasing decisions. Additionally, digital engagement is expected to enhance brand interactions, and economic conditions may impact consumer spending habits, potentially affecting market dynamics across Europe.
Top countries in Personal Deodorants and Antiperspirants Market Size Value by Country
| # | 10 Countries | Euros | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Spain | 73,009,000 | 2023 | -4.25% | -3.97% | View data |
| 2 | 2 Romania | 51,050,000 | 2023 | +4.3% | +1.62% | View data |
| 3 | 3 Austria | 43,425,000 | 2023 | +3.51% | +1.05% | View data |
| 4 | 4 Greece | 25,889,000 | 2023 | -1.34% | -2.77% | View data |
| 5 | 5 Belgium | 23,651,000 | 2023 | -4.37% | -4.9% | View data |
| 6 | 6 Croatia | 18,389,000 | 2023 | +1.83% | +0.97% | View data |
| 7 | 7 Bulgaria | 18,152,000 | 2023 | +5.43% | +0.75% | View data |
| 8 | 8 Finland | 16,209,000 | 2023 | -0.12% | -1.78% | View data |
| 9 | 9 Lithuania | 9,854,700 | 2023 | +3.48% | +3.06% | View data |
| 10 | 10 Slovenia | 8,578,200 | 2023 | +2.67% | +1.75% | View data |
