The underwear market in Denmark has displayed a mixed pattern over the past decade. In 2023, the market stood at 83.322 million. The market saw a significant decline in 2015, dropping by 21.3% from the previous year. Following a brief uptick in 2017 and steady growth in 2019 and 2020, the market has experienced a slight downward trend from 2021 to 2023, with a year-on-year decrease of 1.23% in 2023. The Compound Annual Growth Rate (CAGR) over the last five years (2019-2023) is negative at -0.81%, indicating a general contraction in market size.
Future trends to watch for include:
• Sustainable and eco-friendly materials driving consumer preference.
• Technological advancements in fabric and design enhancing product appeal.
• E-commerce growth facilitating market penetration and accessibility.
• Potential market recovery and growth driven by economic stabilization post-2023.
