Forecast: Tobacco Consumption in Japan

The tobacco consumption in Japan among men aged 15+ who are daily smokers shows a forecasted decline from 2024 to 2028. The data illustrates a consistent downward trend, with a year-on-year decrease as the percentage of daily smokers drops. From 2024 to 2025, the percentage decreases from 23.6% to 22.8%, a drop of roughly 3.4%. The trend continues similarly in the subsequent years, ultimately reaching 20.5% by 2028. The five-year CAGR indicates an average annual decline of around 3.5%.

Future trends to watch for include:

  • Impact of public health campaigns and regulations aimed at reducing smoking rates.
  • Potential influence of economic factors on tobacco consumption.
  • Role of alternative nicotine products and their acceptance in the market.

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