Analysis of tobacco consumption trends in Italy from 2024 to 2028 indicates a slight decrease in daily smokers aged 15+, from 18.8% in 2024-2025 to 18.7% from 2026 onwards. Compared to actual data from 2023, this stable pattern reflects a minimal decline and signals a plateau in smoking prevalence.
Future trends to watch for include:
- Government policies on tobacco control impacting smoking rates.
- The influence of health awareness campaigns promoting smoking cessation.
- Market shifts towards alternative nicotine products, such as e-cigarettes.
