The Personal Deodorants and Antiperspirants market in Bulgaria reached a value of 18.152 Million Euros in 2023. Over the previous decade, the market demonstrated variability with periods of both modest growth and notable declines. Notable swings include a significant downturn in 2020, largely attributed to external factors impacting consumer behavior, with a year-on-year decrease of 16.2%. However, this was followed by a recovery phase. The year-on-year growth rate for 2023 was 5.43%. The five-year compound annual growth rate (CAGR) ending in 2023 was 0.75%, indicating moderate market consolidation and expansion.
Future trends to watch:
- Increased demand for natural and sustainable products as consumers become more environmentally conscious.
- Potential market growth driven by innovations in product formulation and packaging.
- Changes in consumer demographics and preferences, impacting product segmentation.
- Economic factors influencing consumer purchasing power and market resilience.
How does Bulgaria rank in Personal Deodorants and Antiperspirants Market Size Value?
| # | 11 Countries | Euros | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Spain | 73,009,000 | 2023 | -4.25% | -3.97% | View data |
| 2 | 2 Romania | 51,050,000 | 2023 | +4.3% | +1.62% | View data |
| 3 | 3 Austria | 43,425,000 | 2023 | +3.51% | +1.05% | View data |
| 4 | 4 Greece | 25,889,000 | 2023 | -1.34% | -2.77% | View data |
| 5 | 5 Belgium | 23,651,000 | 2023 | -4.37% | -4.9% | View data |
| 6 | 6 Croatia | 18,389,000 | 2023 | +1.83% | +0.97% | View data |
| 7 | 7 Bulgaria | 18,152,000 | 2023 | +5.43% | +0.75% | |
| 8 | 8 Finland | 16,209,000 | 2023 | -0.12% | -1.78% | View data |
| 9 | 9 Lithuania | 9,854,700 | 2023 | +3.48% | +3.06% | View data |
