In 2023, the underwear market in Sweden stood at 174.22 million units, following a slight decline of 0.19% from 2022. Over the last two years, the market saw a growth of 5.22% in 2022 and a marginal decrease in 2023. The Compound Annual Growth Rate (CAGR) for the past five years has been 0.27%, indicating moderate growth. Over a longer period, the market showed fluctuations with periods of both expansion and contraction. From 2024 onwards, the market is forecasted to experience a gradual decline, with a forecasted 5-year CAGR of -0.15% and an overall decrease of 0.73% by 2028.
Future trends to watch for include shifts in consumer preferences towards sustainable and eco-friendly products, the impact of economic fluctuations on discretionary spending, and increased e-commerce penetration which might affect market volumes and competition dynamics.
