The number of employees in advertising and market research in Sweden was recorded at 25 thousand persons in 2023, marking a year-on-year decrease of 3.85%. From 2013 to 2023, the sector witnessed fluctuations, with notable drops in 2015 and 2023. The Compound Annual Growth Rate (CAGR) over the past five years shows an average annual decline of 0.78%. Forecasts from 2024 to 2028 suggest a stable trend, with no significant changes expected and a forecasted 5-year CAGR and growth rate of 0%.
Future trends to watch for in the Swedish advertising and market research sector include:
- The impact of digital transformation and automation on employment numbers.
- Potential shifts in demand for market research services due to changing consumer behavior.
- Influence of economic conditions and technological advancements on the industry's workforce requirements.