In 2023, the number of persons employed in advertising and market research in Belgium stood at 19.3 thousand units. The sector experienced moderate but consistent growth over the past years, with a notable jump in 2016 followed by steady increases. The CAGR over the last 5 years is 0.31%, indicating a stable market. The year-on-year variation in 2023 was 0.52%, suggesting marginal but continued expansion.
Looking forward, employment is forecasted to rise slightly, reaching 19.7 thousand by 2028. Future trends include:
- Increasing integration of digital advertising technologies
- Greater emphasis on data-driven market research
- Potential impact of economic fluctuations on advertising budgets
