Employment in the advertising and market research sector in Poland has exhibited varied trends from 2013 to 2023. The number of persons employed grew from 74.8k in 2013 to 90.8k in 2023, showing fluctuations in year-on-year growth rates. Key moments include substantial growth in 2016 (18.31%) and a notable decline in 2018 (-10.13%). The 5-year CAGR for this period is 2.39%.
From 2023 to 2028, forecasted employment levels project a steady increase, reaching approximately 96.9k by 2028. The forecasted 5-year CAGR is anticipated at 1.02%, with a 5-year growth rate of 5.21%.
Future trends to watch:
- Technological advancements influencing market research methodologies.
- Increased demand for digital advertising and analytics skills.
- Potential impact of economic fluctuations on employment.
- Expansion of integrated marketing services.
