The European market for shaving preparations, deodorants, antiperspirants, and bath preparations showed varying trends in 2023. Italy, with a volume of 329.22 million kilograms, grew by 2.69%, while Spain contracted slightly by 0.034%. Ireland and Finland experienced growth, with increases of 1.51% and 1.82% respectively. Conversely, Sweden and Bulgaria witnessed declines of 3.51% and 2.98%. Estonia and Croatia presented minor changes of -0.76% and +3.96%. These fluctuations highlight a dynamic market with both positive and negative movements across different countries.
Future trends to watch in the European market include:
- Growth in eco-friendly and sustainable product lines driven by consumer preferences.
- Increased focus on personalized grooming solutions facilitated by technological advancements.
- Potential market expansion in digital sales channels influenced by evolving shopping behaviors.
- Impact of regulatory changes on product formulations and market strategies.
Top countries in Shaving Preparations, Deodorants, Antiperspirants and Bath Preparations Market Size Volume by Country
| # | 8 Countries | Kilograms | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Italy | 329,220,000 | 2023 | +2.4% | +2.69% | View data |
| 2 | 2 Spain | 169,330,000 | 2023 | +0.097% | -0.034% | View data |
| 3 | 3 Ireland | 19,205,000 | 2023 | +2.12% | +1.51% | View data |
| 4 | 4 Sweden | 17,124,000 | 2023 | -1.78% | -3.51% | View data |
| 5 | 5 Croatia | 11,813,000 | 2023 | +0.86% | +3.96% | View data |
| 6 | 6 Bulgaria | 10,521,000 | 2023 | +3.37% | -2.98% | View data |
| 7 | 7 Finland | 9,283,700 | 2023 | +0.33% | +1.82% | View data |
| 8 | 8 Estonia | 1,066,300 | 2023 | -0.17% | -0.76% | View data |
