The forecast for tobacco consumption in the US shows a declining trend among persons aged 15+ who are daily smokers. Predictions for the years 2024 to 2028 indicate an annual decrease from 9.5% to 7.9%. This reflects a continuous downward shift from the 2023 level, driven by increased awareness of health risks, regulatory pressures, and the rise of alternatives like e-cigarettes.

Future trends to watch for include:

Regulatory changes that may restrict tobacco advertising and sales further.
Growth of cessation programs and anti-smoking campaigns.
Potential shifts in consumer preferences towards non-combustible nicotine products.
Technological advancements in smoking cessation aids.