From 2013 to 2023, the German advertising sector showed a general upward trend in turnover, climbing from 23.41 billion euros in 2013 to 32.11 billion euros in 2023. The sector witnessed occasional fluctuations, with significant dips in 2018 and 2020, but demonstrated resilience with a strong rebound in subsequent years. Notably, 2021 saw a remarkable recovery by 15.16% following the steep decline in 2020. The five-year CAGR leading to 2023 stands at 2.72%, indicating moderate average annual growth.
Looking ahead, the sector is expected to continue its positive trajectory, with forecasted turnover reaching 36.54 billion euros by 2028. The future five-year CAGR is projected at 2.05%, with an overall growth rate of 10.68%. Key trends to watch for include increased digital transformation, emerging advertising technologies, and shifts in consumer behavior driven by digital media consumption.
