Between 2013 and 2023, the production value of Advertising and Market Research in Germany saw various fluctuations but overall displayed a positive trend. The value stood at 19.81 billion Euros in 2023. Key observations include significant year-on-year variations such as a notable drop of -14.65% in 2020, largely affected by the COVID-19 pandemic, followed by a recovery phase in subsequent years with an average CAGR of 1.51% over the last five years. The forecasted data from 2024 onwards suggest a consistent growth trend with a five-year forecast CAGR of 1.14% and an aggregate growth of 5.82% by 2028.
Future trends to watch for:
- Increased adoption of digital advertising platforms and technologies.
- Growth in data-driven market research methodologies.
- Continued recovery and growth post-COVID-19 pandemic impacts.
