In 2023, the number of persons employed in Advertising and Market Research in Austria stood at 32.87 thousand units. Over the past decade, the employment figures in this sector revealed a steady upward trend with some fluctuations. For instance, from 2013 to 2023, the sector saw an increase from 29.64 to 32.87 thousand units, corresponding to a Compound Annual Growth Rate (CAGR) of approximately 1.16%.
Year-on-year variations have generally been positive, highlighting the sector's resilience and gradual growth. Specifically, the last two years showed a slight but consistent increase with 1.09% in 2022 and 1.06% in 2023.
Looking ahead, the forecasted data from 2024 to 2028 suggests a continued growth trajectory, albeit at a slightly more conservative pace. The forecasted five-year CAGR is 0.76%, indicating a growth rate of 3.86% over this period.
Future trends to watch for:
- Digital transformation and technological advancements could further influence job structures within the sector.
- Economic shifts and consumer behavior changes might impact market dynamics and employment growth.
- Regulatory changes and policy interventions could play a critical role in shaping the sector.
