From 2013 to 2023, the advertising sector in the Netherlands showed significant fluctuations. The turnover started at 6.14 billion Euros in 2013 and rose to 7.53 billion Euros by 2023. Key trends included notable growth peaks in 2015 and 2016, with year-on-year variations of 11.71% and 6.75%, respectively, and a substantial dip in 2020 due to the pandemic, experiencing a decrease of 10.83% from the previous year. The years following the downturn showed a recovery trend, with values stabilizing just under pre-pandemic levels by 2023. The five-year CAGR before 2023 was slightly negative at -0.1%.
Looking forward to the forecast period from 2024 to 2028, there's moderate and steady growth expected in the sector. The advertising sector turnover is projected to increase from 7.6 billion Euros in 2024 to 7.89 billion Euros by 2028. Future trends to watch will include the impact of digital transformation, emerging technologies like AI and machine learning in ad strategies, and the global economic stability which may influence advertising budgets and spending.
