The advertising and market research output in Portugal has remained static at 0.5 units from 2013 to 2023. The year-on-year growth has consistently been 0%, indicating no variation over the years. The forecast suggests a decline beginning in 2028, with the output decreasing to 0.4 units. The five-year CAGR from 2024 to 2028 is projected to be -4.36%, representing a -20% growth rate.
Future trends to watch for:
- Potential effects of digital transformation on market research methodologies.
- Impact of economic fluctuations on advertising budgets.
- Emergence of new advertising channels and technologies.
- Shifts in consumer behavior influencing market research and advertising demand.
