Analyzing the gross investment in the advertising and market research sector in Finland over the past decade reveals a fluctuating trend. From 2013 to 2023, the sector experienced periods of substantial growth, particularly between 2014 and 2019, where year-on-year growth varied from 3.06% to 45.6%. However, since 2020, the trend shifted towards a slight decline or stagnation, with values decreasing from 23.8 million euros in 2019 to 22.1 million euros in 2023. Despite an initial CAGR of around 11.66% in 2018, the average annual growth rate has diminished over the last five years to 0.37% in 2023.
Looking forward to the forecast from 2024 to 2028, the sector is expected to witness a marginal decline with a forecasted 5-year CAGR of -0.27%, indicating a minor contraction. This suggests a cautious outlook with projected values stabilizing around 21.8 million euros by 2028.
Future trends to watch for include the impact of digital transformation, shifts in consumer behavior, and economic uncertainties, which could play a significant role in shaping the investment landscape in advertising and market research.
