Based on the provided data, the value added of advertising and market research in Finland stood at 717 million Euros in 2023. Over the past two years, the sector has shown positive growth, with a year-on-year variation of 1.43% in 2022 and 1.41% in 2023. The five-year CAGR leading up to 2023 was 1.37%, indicating a steady upward trend despite the temporary decline experienced in 2020 due to external factors.
Looking forward, the forecasted data from 2024 to 2028 suggests a continued growth trajectory with a forecasted 5-year CAGR of 1.08%. By 2028, the value added is expected to grow by 5.5% compared to 2023, reaching 767.58 million Euros.
Future trends to watch for in the Finnish advertising and market research sector include the increasing influence of digital marketing, the integration of artificial intelligence in market research, and the expanding role of data analytics to drive more targeted and personalized advertising campaigns.
