The production value of advertising and market research in Finland has shown fluctuations over the past years. Starting at €1.12 billion in 2013, the market experienced both gains and declines, peaking at €1.35 billion in 2019. However, it dropped to €0.9815 billion in 2020 due to the COVID-19 pandemic. The market recovered in 2021 with an 18.62% increase and stabilized at €1.35 billion in 2023. From 2024 onwards, it is forecasted to remain constant at €1.35 billion annually. The average year-on-year growth rate over the past five years is approximately 1.15%, whereas the forecasted five-year CAGR is estimated at -0.01%, indicating a potential stagnation.
Future trends to watch for include:
• Digital transformation and the increasing adoption of artificial intelligence in marketing.
• Shifts in consumer behavior due to technological advancements.
• Potential economic uncertainties affecting advertising budgets and marketing strategies.
