The employment in the advertising and market research sector in Poland experienced fluctuations from 2013 to 2023. Starting at 62.62 thousand employees in 2013, the number of employees saw an overall upward trajectory, peaking at 83.68 thousand in 2018, followed by slight declines and stabilizations in subsequent years. By 2023, the employment stood at 81.69 thousand, marking a marginal increase of 0.26% from the previous year and indicating a relative stabilization in recent years.
Key Year-on-Year Variations:
- 2013: -5.63%
- 2014: +5.68%
- 2015: +12.75%
- 2018: +8.7%
- 2020: -2.84%
- 2021: +0.81%
- 2022: +0.27%
- 2023: +0.26%
Future trends to watch for in this industry include the potential impact of technological advancements, the growing importance of digital marketing, and economic factors influencing advertising budgets. From 2024 to 2028, the employment number is forecasted to grow at a modest CAGR of 0.2%, indicating a stable but slow-paced increase in workforce demand.
