The production in the Advertising and Market Research sector in Portugal has shown a steady yet modest growth pattern over the past decade. From 2013 to 2019, the value increased consistently until a significant drop in 2020 due to external influences. However, the sector rebounded in 2021 and continued to grow through 2023, reaching 1.9 Billion Euros. Over the last two years, year-on-year growth was strong with 7.66% in 2022 and 5.31% in 2023, indicating a recovery and growth trajectory. The five-year CAGR leading up to 2023 was 2.29%, showcasing steady annual growth.
Looking ahead, forecasted data until 2028 suggest continued growth but at a slower pace, with a five-year CAGR of 0.87% and an overall growth rate of 4.42%. Future trends to watch for include advancements in digital advertising technologies, shifts in consumer behavior due to economic factors, and potential regulatory changes that could impact market dynamics.
-2013-2019: Consistent growth despite economic challenges.
-2020: Significant drop due to external factors.
-2021-2023: Recovery and continued growth.
-2024-2028: Steady but slower growth anticipated.
Future trends to watch for: Digital advertising advancements, consumer behavior shifts, regulatory changes.
