In 2023, Poland led Europe with the highest number of advertising agencies expressed in thousands, showing a steady growth of 2.46%, followed closely by Germany and the Netherlands both experiencing moderate growth. In contrast, France, Sweden, and Greece saw declines or minimal growth. Eastern Europe, including Slovakia and Hungary, exhibited substantial increases in advertising enterprises, with Croatia topping the growth chart at 13.9%. Conversely, markets like Luxembourg and Iceland had nearly stagnant growth.
Looking ahead, the European advertising agency landscape is likely to witness further expansion in Eastern European markets driven by digitalization and increasing economic activities. The Western European markets may see stabilized growth as mature markets continue seeking guidance in digital transformation strategies.
Top countries in Number of Enterprises of Advertising Agencies by Country
| # | 10 Countries | Units (Enterprises) | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Poland | 34,050 | 2023 | +2.3% | +2.46% | View data |
| 2 | 2 Germany | 33,930 | 2023 | +5.16% | +2.8% | View data |
| 3 | 3 Netherlands | 33,710 | 2023 | +2.33% | +2.25% | View data |
| 4 | 4 Spain | 27,980 | 2023 | +2.14% | +1.52% | View data |
| 5 | 5 Italy | 18,290 | 2023 | +1.79% | +3.23% | View data |
| 6 | 6 United Kingdom | 17,930 | 2023 | +1.43% | +1.68% | View data |
| 7 | 7 France | 15,980 | 2023 | -3.02% | -1.42% | View data |
| 8 | 8 Slovakia | 13,250 | 2023 | +5.57% | +5.64% | View data |
| 9 | 9 Austria | 11,010 | 2023 | +1.93% | +2.9% | View data |
| 10 | 10 Sweden | 9,800 | 2023 | -1.83% | -1.23% | View data |
